Privacy and Cookies

Google Analytics

We use Google Analytics to collect information about how visitors use our site. This information helps us to determine factors for improving our website such as which pages are popular, how we were found (e.g. Google search) and what devices are being used to view it. The information is collected in an anonymised form. We may from time to time share the anonymous, aggregated data with trusted Internet Marketing experts, where their service is to help us interpret it and improve upon our internet presence. It does not include any personally identifiable information, and we do not share data with any other third party for any other purpose.
If however you remain uncomfortable with this and prefer to opt out, click here to visit the Google Analytics opt-out page.

Cookies stored by analytics.js: _ga (expires in 2 years, used to distinguish users), _gat (expires in 10 minutes, used to throttle request rate)
Google Analytics does not store any personal information about website users.

Lead Forensics

We use Lead Forensics to identify businesses visiting our website by automatically looking up the IP address in the Lead Forensics database. This may be used to proactively reach out to publicly available contact information for your business with direct marketing. This does not store personal information and is only applicable to businesses with static IP addresses - in accordance with privacy laws it does not identify non-commercial users.

Smartsupp Live Chat

Smartsupp is used to offer a live chat service with our Sales team. It is possible to observe an individual user's movements around the site and to 'push' instant messages offering assistance e.g. when lingering on product pages. However, personally identifiable information is not collected unless you choose to provide your name and email address yourself when contacting us, and would be used for the purpose of providing follow-up responses.

The following cookies are used as part of the online chat tool to distinguish users, approximate geographical location, allow for chat history and preferences and to know whether the chat tool has been clicked: ssupp.geoloc, ssupp.barclicked, ssupp.message, ssupp.vid, ssupp.autoopen, ssupp.opened.

YouTube

Some pages on the site have embedded YouTube videos. As these are actually hosted on YouTube and are effectively shown in a browser 'frame', cookies may be placed by Google/YouTube outside of our control. You may read Google's Privacy Policy (which includes YouTube) here.


Use of your contact details

We ask for a number of your contact details if you should wish to contact us via our Online Contact Form or Live Chat. These are stored in our Customer Relationship Management (CRM) system and used for an efficient response to your enquiry. Should you prefer not to provide these details, a contact email address and telephone number are also available.

When contacting us and providing details, our Sales department may contact you to assist with your enquiry, and from time to time may contact you with new information and to discuss your future needs. If you do not wish to be contacted in future, please let us know during your enquiry or at any other time and our Sales team will ensure that your preference is respected (some data retention may be required to help keep track of the fact you have opted out of communication).

Your email address will be added to our mailing list if you opt-in via the contact form or subscription links. A confirmed-opt-in system is in operation and you will be asked to verify the subscription via a link sent to your email address. You may opt back out via the Unsubscribe link provided in every newsletter, or by contacting us directly.


Enquiries

If you have any further concerns, please email our webmaster or see our contact page for alternative methods and we will do our best to address them.