Marl's New Partnership with America II Electronics

Marl's New Partnership with America II Electronics

2 minute read

America II Electronics, Inc., one of the world's largest distributors of semiconductors and electronic components, has entered into a franchise distribution agreement with Marl. Under terms of the agreement, America II will have distribution rights to Marl's portfolio of LED components and accessories including discrete LEDs, PCB mounted LEDs, bulb replacement LEDs, and sealed LED panel indicators. "America II is evolving quite a bit," said Brian Ellison, president at America II Electronics. "We have a concentrated focus on delivering new franchise lines to our customers. Our supply chain development team is engaged with both customers and suppliers to ensure we're bringing the right partners on board. Our goal is to enhance and diversify our line card with quality products, and the addition of Marl confirms that commitment. Their line of innovative and cost-effective LED solutions is a great addition, allowing us to offer best-in-class products to our OEM and EMS customers around the world."

"Our partnership with America II presents an enormous opportunity," said Graham W. Round, strategic vice president of North America at Marl International Limited. "While we continue to supply our products to customers around the world, we recently introduced a new business strategy to help grow market share specifically in North America. As part of our approach, we wanted to work with a distributor who has the expertise and infrastructure to help us achieve our goals. America II is the perfect partner. With more than 25 years of experience, a dedicated product management team, and a significantly large sales force, they have the talent and capability to drive new business in all North American market sectors. We're excited about the opportunity and are thrilled to have them as a franchise distributor."

With four billion components in stock at their St. Petersburg, Florida distribution facility, America II Electronics has one of the largest inventories in the industry. The company offers the most complete range of products, from active, passive and electromechanical components to memory and specialty products. As a global distributor with a wide breadth of offerings, America II supplies components for virtually any application including automotive, personal computing, white goods, industrial, military, lighting, wireless, telecommunications, medical, consumer electronics, the Internet of Things (IoT), and more.

About America II Electronics

Established in 1989, America II Electronics, Inc. is a global leader in component distribution. The company stocks more than four billion components, making it one of the world's largest distributors of semiconductors and electronic components. Through its franchise and direct distribution lines, America II serves as a primary partner for all OEM and EMS customers. The company also provides value-added services and inventory solutions from its ISO 9001:2008 and ESD-certified 420,000 square foot North American distribution facility.